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The Most Marketable NBA Athletes of the 2013-14 Season
The hoops season is about to tip off so we thought what better time than now to examine some of the most marketable NBA athletes. Which one of these ballers is the right endorser for your brand? The...
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Demise and Rise: Athletes Back on Top of Their Endorsement Game
America is known as a forgiving society. If someone makes a mistake but offers a sincere apology, Americans likely are willing to forgive and move forward. The same can be said for athletes, and...
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Top 100 Highest-Paid Athlete Endorsers of 2013
In 2013, these 100 athletes brought in a total of over $772 MILLION in athlete endorsements. This accounts for over 70% of the estimated $1.1 billion spent on athlete endorsements each year. This...
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Athlete Endorsement Industry News – January 3, 2014
At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got...
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Top 10 Athlete Endorsement Earners by Gender
Male athletes still claim the majority of athlete endorsement deals, but women are beginning to stake their claim as well. As more women increase their influence, more female athletes are signing...
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What Brands Can Take Away From the Ice Bucket Challenge
The crazy thing about social media is the amount of people that can be involved into a single conversation. Over the past few weeks, the #IceBucketChallenge has swarmed social media outlets in hopes of...
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